Tyler Young

Mazda

Mazda's Car Care is Self Care social campaign for National Car Care Month.

Mazda is focused on shifting the brand marketing expression into an emotional tone, with an emphasis on uplifting their communities. The idea behind this execution was to find a subtle way to remind Mazda owners not only on how to care for their vehicles, but that we care about our owners well-being as well.

Mazda USA (@mazdausa) • Instagram photos and videos

Brooks Running

Train hard, cheer harder. Who says running isn’t a team sport? #RunHappy #NPSummit #RnRVegas

Social first brand building video example, highlighting the partnership with November Project and Rock ‘n’ Roll Marathons in Las Vegas.

On Instagram:

https://www.instagram.com/tv/B5L9FZ6Jy76/

https://www.instagram.com/p/B9X2K1WpX9o/

Evil Geniuses

Genius Stats video series

This video series was conceptualized and executed specifically for TikTok, IG Reels, and YouTube Shorts. In line with our partnership with Hewlett Packard Enterprise, we conducted an in-depth analysis of League of Legends performance data to inform the content, offering a comprehensive and detailed perspective to our audience.

Evil Geniuses Worlds Hype Video

LoL Worlds Hype Video

In order to generate excitement and engagement among our audience in anticipation of the Worlds tournament for League of Legends, we recognized the need to think creatively and deviate from conventional approaches. Accordingly, we conceived of a video that had the potential to captivate and resonate with our viewers, ultimately resulting in the organic accumulation of millions of views across all platforms. This strategic approach to content creation not only facilitated the achievement of our immediate goals, but also contributed to the long-term growth and sustainability of our brand.

EG VALORANT ROSTER

Roster Announcement Video

To make a compelling announcement for our VALORANT team's new roster, we focused on a video strategy that capitalized on our head coach's recognition in the FPS world and our players' gameplay prowess. We generated a lot of buzz that invigorated our fans and inspired new audiences to take notice of this all-new team.

Brooks: Women's Pay

Nike found itself in the news for refusing to pay female athletes on maternity leave - the New York Times wrote an article detailing the policy. https://www.nytimes.com/2019/05/12/opinion/nike-maternity-leave.html

From a brand perspective at Brooks, I knew that it would be important for us to proactively, and speedily make a statement in regards to our policy supporting our athletes. We published our policy, and Runner’s World magazine included it in their breakdown of the gender/maternity pay policies of various competitive running brands.

https://www.runnersworld.com/news/a27750194/pregnancy-pro-runners-contracts/

Pinterest Photoshoot

For the launch of the Surface Laptop and new Surface Pro, we needed a specific photoshoot for our channels, including Pinterest that would appeal to a new female demographic.

Surface at home

Day You Night You

The goal of this concept was to show the versatility of the new Surface Go. Whether day time or night time, work or play - the Surface Go is your personal device solution.

https://www.facebook.com/Surface/videos/535342956896375/

Launched Instagram Channel

We launched the Windows 10 Instagram channel, growing the audience from 0 to 200k+ in less than a year organically.

Surface Go Launch

Through teasing “Where will Surface go next?” we were able to drive a massive amount of awareness through tech blogs and other tech influencers in preparation for the launch of the Surface Go.

We put Easter eggs in the screens of the devices with a date and time, which foreshadowed the device announcement, the subtlety and mystery led to a lot of speculation and interest.

https://www.theverge.com/2018/7/9/17549184/microsoft-surface-go-low-cost-tablet-rumors-teaser

Surface at the Super Bowl

Super Bowl LI

A sizzle video encapsulating the shoe design contest we put on at Super Bowl LI.

Surface & NFL

Surface at the Super Bowl: Custom Cleat Design Contest

Surface Anniversary

One of our most popular content series was driven by the fans who joined us in celebrating the evolution of the Surface line of devices over the course of the past five years.

https://www.instagram.com/stories/highlights/17912531311129728/

Device Matchmaker

Our Windows Holiday campaign involved finding more time for things you want to do with your family. With this premise, we created an Instagram choose your own adventure type experience with multiple profiles and conclusions. As a user, by selecting what you would like to have more time for, how you like to work, and your personal style when using technology, we were able to find you the perfect device.

https://www.instagram.com/p/_rnqj9HagY/