About

Culture-oriented brand storyteller and social strategist with 14+ years of experience on both the agency and brand sides, building and leading teams to successfully reach target audiences through clever content.

Developing the vision and activations for social & influencer/creator strategies, newsworthy innovative executions, and conceptualizing marketing campaigns for global brands and multiple Fortune 500 companies like Mazda, Microsoft, Pinterest, Amazon, Brooks Running, and esports giant Evil Geniuses.

Passionate about consumers and their behavior, I constantly and obsessively analyze online trends, striving to push both creative and strategic work to resonate deeply with those audiences. And I seriously love it. 

I also have a healthy obsession for travel, cooking, live music, and visiting the local dog park with my pup, Lucy.