Tyler Young

 Brooks Case Study

Here’s a fun case study from Brooks Running that demonstrates the ability to capitalize on brand buzz and respond in real-time through social. While it may not have reached the scale of Oreo's legendary Superbowl blackout moment, I believe this example is a testament to my team's strategic thinking and resourcefulness. By taking advantage of some online controversy surrounding Nike, we were able to not only drive direct sales for Brooks, but also create a memorable and impactful moment for our social team. 

https://www.foxbusiness.com/retail/brooks-running-selling-limited-edition-american-flag-shoe